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Influenza Hub uses modern communication channels to raise awareness of what the flu is, how to prevent it, what the possible complications are and who is most at risk. Recognising a fundamental misunderstanding about influenza and the difference between a cold and the flu, and a lack of knowledge about potential complications for high-risk groups, we set out to help people learn about flu prevention. Today we proactively reach out on social media and our blog to provide targeted information to high-risk groups. People at risk of flu can use our platform themselves to discuss infection, health and the role of flu prevention. Our advisory board members include IFPMA, Mylan, WMA, Sanofi Pasteur and Seqirus. IFA and VaccinesToday also support the initiative.