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Changing the Conversation on Adult Influenza Vaccination: France

France has a two-pronged approach to immunisation. In the first instance vaccination is free for at-risk populations including older adults, pregnant women, people with chronic conditions and obese persons and secondly there is an emphasis on vaccinating health care professionals as well as those people in close proximity to the most susceptible groups.

An annual national awareness campaign led by public health authorities aims to raise awareness of the importance of influenza vaccination and dispel negative misconceptions around vaccines.  The campaign is well planned and organized with clear objectives and guidelines for practice as well as sharable assets.  The campaign messages are disseminated through the media and the internet including TV spots, videos, booklet and brochure, factsheet, poster, press releases, personalized invitation letters, a dedicated campaign website and social media.

In large part, the campaign in France is driving solely by the government.  Although the commitment of health care providers in favor of improving awareness and coverage of influenza vaccination is highly valued, the potential influence of civil society (including patient organization, advocacy group and ageing association) is understated.

 

French translation of the report and infographic available below.

Changing the Conversation Report cover

Campaign Overview: Australia Report

View the report providing an overview of
the adult influenza campaign in France.

Campaign Overview: France Infographic

View the infographic providing a summary
of the adult influenza campaign in France.

Infographic

France Resources

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