Influenza, one of the most common infectious diseases, kills up to 650 000 people every year. Of these deaths, some 90% occur in people aged 65 years and older.
[i] While the influenza vaccine is a recommended action, rates of vaccination remains sub-optimal among older adults and those with weaker immune systems. This study showed unequivocally that insufficient attention is paid to implementing effective public health communication on adult influenza vaccination.