Changing the Conversation on Adult Influenza Vaccination
Influenza, one of the most common infectious diseases, kills up to 650 000 people every year. Of these deaths, some 90% occur in people aged 65 years and older.[i] While the influenza vaccine is a recommended action, rates of vaccination remains sub-optimal among older adults and those with weaker immune systems. This study showed unequivocally that insufficient attention is paid to implementing effective public health communication on adult influenza vaccination.
1 World Health Organization (2014) Influenza Fact Sheet No. 211. Retrieved from: http://www.who.int/mediacentre/factsheets/fs211/en/
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